Across labour market data, sector performance indicators and consumer confidence research, the message is consistent: business activity is improving, but hiring confidence remains fragile and margins remain under pressure.
For recruitment businesses, this environment makes one thing increasingly important: operational and funding clarity.
54 — Services business activity (PMI)
Business activity in the UK services sector rose to 54, where any reading above 50 signals growth, indicating stronger business momentum and expanding demand pipelines.6
46.9 — Permanent placements index
Permanent hiring continues to decline, but at the slowest pace in 18 months, signalling stabilising employer confidence.1
50.3 — Temporary billings index
Temporary hiring returned to growth for the first time in three months, often an early sign of market recovery.2
46.4 — Construction activity (PMI)
Construction activity remains in decline but at the slowest reduction for seven months, with improving optimism for 2026.10
44.6 — UK Consumer Sentiment Index
Household confidence remains weak, highlighting continued pressure on spending and hiring decisions.14
The latest labour market data shows hiring demand is still contracting, but at a slower pace.
The Permanent Placements Index, which measures changes in hiring activity reported by recruitment consultancies, remains below 50, signalling continued decline. However, the rate of reduction is now the slowest in 18 months.¹
At the same time, temporary billings, which track agency revenue from contract and interim placements, returned to growth in January.² Temporary hiring typically rebounds before permanent recruitment during market upturns.
Demand for staff, measured by employer vacancy requests, has now fallen for 27 consecutive months, although the pace of decline is easing.³
Together, these signals suggest a market moving from contraction toward stabilisation, however sadly, not yet growth.
Candidate availability, reflecting the number of people actively seeking work, continues to increase, largely driven by redundancies and fewer job opportunities. However, the rate of increase has slowed to the weakest level for a year.⁴
At the same time, pay pressures are rising. Starting salaries increased at the fastest pace in nearly 18 months due to continued shortages in specialist skills.⁵
This creates a complex environment for recruitment agencies:
Operational efficiency and cost visibility therefore become critical to protecting margins.
Services sector recovery – but job creation lags
The UK services sector, a major driver of professional recruitment demand, reported improving activity at the start of 2026.
The Purchasing Managers’ Index (PMI), a monthly survey measuring business activity where readings above 50 indicate expansion, rose to 54, a five-month high.⁶
New work increased at the strongest pace for three months, while business optimism reached a 15-month high.7,8
However, employment in the services sector has now declined for 16 consecutive months, as businesses manage rising payroll costs and focus on productivity improvements.⁹
This highlights a familiar pattern: projects and activity return before hiring does.
Construction activity remains in contraction territory, with the PMI at 46.4 in January, though this represents the slowest decline for seven months.10
Recruitment demand across sectors is therefore likely to recover unevenly through 2026.
Household confidence remains subdued.
The UK Consumer Sentiment Index, which tracks financial wellbeing, spending and job security, fell to 44.6, where readings below 50 indicate deteriorating confidence.14
Household financial wellbeing declined sharply and concerns about job security increased.15,16
This caution limits business expansion and slows hiring decisions, particularly across consumer-driven sectors.
During periods of rapid growth, funding structures often receive less scrutiny.
But in a stabilising market with cautious hiring and tighter margins, the mechanics behind funding have a direct impact on performance.
Recruitment businesses are increasingly questioning:
The headline rate alone rarely reflects the full operational impact.
This is why QUBA Solutions focuses on delivering recruitment funding and operations designed around visibility, simplicity and operational flow, combining funding, back-office services and purpose-built technology to help agencies scale efficiently.
The recruitment market is not returning to rapid expansion overnight. Instead, 2026 will reward agencies that can scale carefully and operate efficiently.
The businesses most likely to capture growth will be those with:
As the market stabilises, the key question is no longer “When will hiring recover?” but “Are we ready when it does?”
GET CLARITY
Understanding how your funding works in real trading conditions is now a strategic decision, not just an operational one. Because in a stabilising market, clarity isn’t just reassurance – it’s a competitive advantage.
Important: This information is for educational purposes based on information correct on 8 January 2026.
Sources:
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